Let’s take your creative department from crazy to CRAZY EFFECTIVE
Creative operations consulting for in-house design teams
High-performing. Resourceful. Strategic. A massive company asset and a respected collaborative partner.
THOSE are the kinds of creative teams I develop with my consulting work.
And if that’s NOT how you’d describe your company’s creative department, then we need to talk.
Hi, I’m Angela Mastandrea.
With over 25 years of experience in the creative industry, I produce outstanding results for multi-million-dollar businesses and clients by revolutionizing the way that their creative departments operate, communicate, and deliver their design work.
Because I’ve seen too many creative departments struggle with:
Critical deadlines missed (“Creative’s late again!”)
Poorly-defined roles and responsibilities
Excess or confusing communication
Non-existent or broken processes
Being in constant reactive and firefighting mode
Workload overwhelm due to lack of time or resources
I’m here to help.
My work will enable your company to maximize your creative department’s talent and turn it into a thriving, confident and agile team that delivers exceptional results and drives your company’s growth.
“Angela has the ability to uncover customized best practices in short order!
Thanks to our work with Angela, we saw so much improvement in just five weeks around timing and quality of packaging deliverables! I was immediately impressed with how naturally and effectively she connected with my team as well as eleven cross-functional partners… Through Angela, the confidence, professionalism and communication skills elevated within the team, and that was a true game changer.”
Angelica DelPriore, Senior Vice President Global Creative, bareMinerals
“Angela is someone who delivers at rock-star levels!
She brings order to chaos in a more effective way than anyone with whom I have ever worked, and her ability to diagnose and solve problems before they become entrenched is legendary. Not only did she transform a complete working process to optimize productivity during Bath & Body Works’ business growth to ~$4B in annual revenue across 1,700+ stores, she also generated $1.2M in annual savings by restructuring the internal design team and eliminating reliance on external agencies.”
Camille McDonald, (former) President Brand Merchandising, Bath & Body Works
“I am forever grateful for Angela!
At a critical juncture of growth in my company’s 40-year history, Angela stands out as the most valuable employee who contributed positively to both our business stability and strength. By upgrading all aspects of our creative agency, she made us even more efficient and increasingly profitable, and our team was able to evolve efficiently and happily. A natural leader who listens with an open mind, she implements with compassion and humility.”
Carla Hall, President, Carla Hall Design Group
Here’s what my “boots on the ground” and collaborative consulting approach will create for your company:
Design work that’s delivered on time and without stress
Effective communication within and across departments
A happier, more engaged team, with better talent retention
Clearly documented, embraced, and sustainable processes
Optimized productivity and minimized costs
A department culture of problem-solving and accountability
Let’s help your creative team excel at their work.
Here are a few ways we can work together:
STRATEGIC AUDIT
You’ve hit a snag with the process or team in your department and don’t know where to begin to fix things. I’m the objective outside expert who’ll diagnose the problem and recommend key adjustments, so everything can run more smoothly ASAP.
PROJECT OVERSIGHT
You’ve identified the issue your department is struggling with, and need support to go quickly from insight to action. I’ll enable you to create and implement new best practices that fix your current pain points, with full team buy-in.
DEEP-DIVE IMPLEMENTATION
You’ve got big changes that need to occur, and need expert support to build a plan and navigate your team through the process of change and improvement. I’m the strategic thought partner who’ll help you drive and execute that vision with minimum friction.
“Angela was my go-to strategic thought partner.
In just two years working as my direct report at Bath & Body Works, she revealed an impressive ability to navigate and influence change within a complex and fast-paced organization. Angela was instrumental in reimagining our team roles and design process to ensure maximum creative output, efficiency and cost savings, and between 2017 & 2019 we added more than a Billion dollars to our net sales at BBW. So much accomplished, and all done with a lot of hard work, fun and laughter!”
Gary Harvey, EVP and Head of Design, Bath & Body Works
“Angela is a consultant who makes everyone in the process feel heard.
I worked with Angela over the course of a few months when she was hired by our client to evaluate and improve their packaging development process. Thoughtful and pragmatic, she identified pain points quickly and efficiently and presented tangible process solutions that the team could start implementing immediately. Her work not only provided a clear path forward, but she instilled a process-improving mindset in the team and the positive impact of Angela’s work is still being realized months later.”
Lidia Latrowski, (former) Senior Vice President , Global Client Services, sgsco
“What a gift Angela has been to our Creative Team and company!
Angela is unique because she provides perspective and expertise from a creative process point of view and truly understands the nuances and challenges of an in-house Creative Department. After meeting with key players from several departments, she was able to identify gaps and push for solutions that took all parties into account, making sure everyone felt heard. At eos, she made incredible progress with process implementation and helping others with personal growth. Extremely personable, knowledgeable, logical, and a great listener, she's a true gem!
Nikki Miller, Creative Director, eos Products
Here’s the thing…
With so many workflow management and communication tools on the market today, you might think that getting your team working swiftly and seamlessly would be easy.
But without clear expectations, roles, deliverables, processes, and communication, too many teams find themselves marinading in a mess of missed deadlines and confusion.
I’m here to fix the root causes of your team’s problems and provide them with absolute clarity, so your creative department can function as a productive, cohesive, and successful team long after my work with your company is completed.
LESS FRICTION + MORE CLARITY =
a happier, more impactful creative department, where projects run smoothly, incur less cost, and result in products that reach your customers on time.
